Our Story

From building the brand in her Mum's kitchen, to inspiring girls all across

the UK, meet Grace Vella - the 22 year old founder of MissKick. 

My football journey

The inspiration for MissKick came from my own experiences of being a female player. From as early as I can remember I was kicking a ball around. I started off playing for my local grassroots team when I was 8. Throughout my teens, I had the amazing experience of playing for Liverpool, Manchester City and my county, Lancashire. Now at 22, I play for Chorley FC Women. 

BEING a female footballer


Although I have made the most amazing memories and friends throughout my football career, I always felt being a girl put me at a disadvantage. Whether it was being made to feel that I should be playing another sport that was seen as more 'girly', being put on the worst pitches on the field, or paying to play when a boy in my position wouldn't have to - being a female player just seemed harder! 


WANTING TO MAKE A DIFFERENCE


Now that I'm a little bit older, I realise that this isn't fair. Just because I am a girl, doesn't mean I should get any less recognition or opportunities. So back in June 2018, I launched MissKick - my way of changing this for other young girls and women today.


  OUR GOAL

     To create a world where every girl, regardless of their background or 

experiences, has the opportunity to feel inspired 

and benefit from football.

CREATING AN IDENTIFIABLE BRAND

When I was little, I always felt like my identity as female footballer wasn't represented. The MissKick clothing and merchandise is all about empowering girls to be proud of the sport they play, and sending a message to the world that girls belong in football too!


LEVELLING THE PLAYING FIELD

I grew up in a small town called Skelmersdale in West Lancashire. Here, there are a lot of young people living in deprivation and not a lot of opportunities to engage in sport, especially for girls. This isn't just an issue for my community, but lots of other communities across the UK. To help combat this issue, we have launched The MissKick Foundation, a 'not for profit' organisation will provide free opportunities for girls to play and coach football. 



THE CAMPAIGN COLLECTION

For every tshirt or hoodie sold as part of our Campaign Collection, we donate £1 to the MissKick Foundation. I always wanted the collection to be very visual in terms of the slogans and designs, but also a way of generating funds to have a direct impact on girls football. 


STRIVING FOR EXCELLENCE


Excellent players are a product of talent, high quality coaching and a strong mindset. Through our sister organisation, The MissKick Academy, we aim to deliver our own football development programmes with this in mind. We have combined my experiences as a player, with that of the latest findings in football and Psychology, to develop our own, coaching philosophy - the MissKick philosophy. 

Our curriculum and style of coaching has been carefully formulated, taking into consideration personal, as well as player, development. Click below to find out more information and to see if we are delivery MKA sessions near you!

UNLEASHING GIRL POWER

"Importantly, I want to show young girls that if they have a dream, whether that's to play football, or run your own business, or anything they are passionate about, being a girl shouldn't stop them" - Grace